15 A- Figuring Out Buyer Behavior No. 2
Interview Summarizations- For my idea, the perceived value of the product seemed to be the biggest factor in renting a bike. The people I interviewed made it clear that having the bike racks in convenient locations for the consumers to easily access was the most important attribute. Ideally, users would simply be able to use an app to pay for renting a bike. A user would type their bike number in the app, and when the bike is returned to the rack, it would stop charging the user. In my interviews, the subjects voiced their concern on overcharging, and mistakes, since the whole business is essentially online transactions. In my interviews I found that for the customers to be satisfied with the purchase, they will have to view their using the bikes as more beneficial than an alternative form of transportation. After obtaining all of this information, I have realized that there are many kinks to work out in regards to the payment methods. Additionally, developi...
Hi Jakob! Great elevator pitch. Very short and concise. I like that you showed why students can benefit from having this system. Maybe just really show why you're different than other bike renting companies.
ReplyDeleteThat was a very good elevator pitch. Very concise and direct to the point. I am on-line student therefore, I have not seen the campus yet but I can not believe that the bike system has not being implemented yet. I think you should go for it before citybike arrives and take the opportunity.
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