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15 A- Figuring Out Buyer Behavior No. 2

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Interview Summarizations-  For my idea, the perceived value of the product seemed to be the biggest factor in renting a bike. The people I interviewed made it clear that having the bike racks in convenient locations for the consumers to easily access was the most important attribute.  Ideally, users would simply be able to use an app to pay for renting a bike. A user would type their bike number in the app, and when the bike is returned to the rack, it would stop charging the user. In my interviews, the subjects voiced their concern on overcharging, and mistakes, since the whole business is essentially online transactions.  In my interviews I found that for the customers to be satisfied with the purchase, they will have to view their using the bikes as more beneficial than an alternative form of transportation.  After obtaining all of this information, I have realized that there are many kinks to work out in regards to the payment methods. Additionally, developi...
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College students are always on the move. Whether it’s walking to and from class four times a day or visiting their friends across campus, there is no denying they bounce around on a daily basis. On another note, college students tend to be some of the most outspoken members of society when it comes to environment conservation. All this being said, college students wish to come and go as they please while also supporting the environment.  Most students at the University of Florida right now travel to and from campus every day via a traditional gas powered method of transportation like a car, the RTS bus, or a gas powered scooter. With the University of Florida becoming more and more cramped, finding a place to park your car or scooter when trying to go to class is becoming a time-consuming hassle. Additionally these traditional gas powered methods of transportation are not environmentally friendly. While a scooter only takes a gallon or two of gas per week (depending on use) biking ...
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