23 A- Your Venture's Unfair Advantage

1. Convenient- My bike racks will be located near heavily trafficked areas for convenience. 

• Convenience is valuable
• Bike racks themselves are not rare, however, conveniently located ones are
• Though easily imitated, I believe that convenience in this context is difficult to achieve 
• Conveniently placed bike racks may be substituted by other one time use methods of transportation such as a Byrd scooter

2. Human Capital- My human capital 

•  My skillset is unique and valuable 
•  Human capital itself is rare, and not many people possess it 
•  Human capital is very hard to imitate 
• Personal human capital is not able to be substituted, as everyone has their own unique skillsets 

3. Competitive motivation 

•  My competitive mindset is extremely valuable
•  My capacity for competition is rare 
•  My competitive mindset is not able to be imitated 
• Competitive mindset is something that is not able to be substituted

4. Social capital 

• My social capital is very valuable  
• My own personal social capital is rare
• My own social capital is not able to be imitated 
• Personal social capital is not able to be substituted 

5. Financial capital  

• My personal financial capital is not valuable
• My personal financial capital is not rare 
• My personal financial capital can be imitated 
• Financial capital can be substituted by social or human capital (getting investors through networking)

6. People in my network with app making skills

• This personal trait is extremely valuable  
• People with this skill are very rare 
• People with this skill can be imitated
• In my business proposal this type of person cannot be substituted because of the technological nature of the business 

7. Financial experience 

•  My financial experience is valuable 
•  My skills with handling large amounts of funds are rare 
•  My personal skills cannot be imitated 
• My own financial skills can be substituted for someone with comparable financial capabilities 

8. Sales experience

• My personal sales experience is very valuable  
• My amount of sales experience at my age is rare 
• My personal sales experience is able to be imitated through training 
• My personal sales experience is able to be substituted by someone else who utilizes the same sales strategies

9. Close age proximity to customers 

• This is very valuable  
• I feel that it is uncommon for someone to pursue a target market that includes their personal age
• This is unable to be imitated 
• This can be substituted, as I get older, a younger campus representative would have to take over and report back to me 

10. Innovative mindset

•  This is very valuable 
•  It is uncommon for someone to be able to think outside the box and break normal patterns 
•  This is unable to be imitated 
• An innovative mindset is unable to be substituted

I personally feel that my prior experience with financial planning and sales are my biggest assets when taking on this endeavor.